The connection between digital media and human is being larger while the technology is progressing. Currently, many of us spent most of the time on the digital media everyday, such as social media, information research, or shop. While digital media become more and more important to us, what does it impact us? We are now living in a digital world. We finished most of our task through digital devices, is this phenomenon only comes with benefits? Not really. Everything have two sides. While we are trying to let digital media become more convenience for us, digital media is also changing us slowly. We always think that digital media help us a lot in our daily lives but we barely think of the negative side of it.

When we talk about the digital media, we always think about the television, internet and cell phone, and this is also a direction of us in the beginning. After we found our direction of our topic, we tried to find more information from the internet and our daily life to support our topic, and we discovered the digital media is applying in many of the fields in our life, and it made our life becomes more convenient than the past. For example, there are many companies using the digital media to promote their brand, people can make a friend and see what happen in their life from the social media, students can use the internet to research and finish the assignments.

On the other hand, we also found some negative effect that the social media bring to us. One of the research in the U.S., the average time that people use the electronic products is over 11 hours, since most of people spend 6 to 8 hours on sleep everyday, so most of the time of the Americans are take over by the electronic products and digital media, and it may cause them lacking time to rest their brain and their eyes, and it may lead the potential health problems.

In our project, we use four difference cases to show people how the digital media affects to our life, there are filter bubble in the internet, YouTube, the long term effect of the internet and the online shopping. Those we analyzed those cases objectively both on the positive and negative sides, it can help people to think about what the digital media brings to us.

Filter Bubble

The Long Term Effects of Living in a Technological World

Online Shopping

What make YouTube a successful culture

Recommended Readings: 

  1. (2013). The impact of online shopping on retail property | AMP Capital. [online] Available at: [Accessed 15 Nov. 2013].
  2. Bradley, Tony. “Leave Me Out Of Your Instagram Algorithm Bubble.” Forbes. Forbes Magazine, 16 Mar. 2016. Web. 07 Mar. 2017. <;
  3. Burgess, Jean. Green, Joshua. (2013). YouTube: Online Video and Participatory Culture. 2013.
  4. Cascio, Jamais. “Get Smarter.” The Alantic. Atlantic Media Company, 19 Feb. 2014. Web. 07 Mar. 2017.
  5. Crick, Matthew. (2016). Power, Surveillance, and Culture in Youtube™’S Digital Sphere. Information Science Reference, 2016. Advances in Social Networking and Online Communities (ASNOC) Book Series. EBSCOhost.
  6. Carr, Nicholas. “Is Google Making Us Stupid?” The Atlantic. Atlantic Media Company, 2. Feb. 2017. Web. 06 Mar. 2107
  7. Isaac, Mike. “Facebook Said to Create Censorship Tool to Get Back Into China.” The New York Times. The New York Times, 22 Nov. 2016. Web. 13 Mar. 2017. <;.
  8. Koughan, Frank. Rushkoff, Douglas. (2014). “Generation Like.” PBS. Public Broadcasting Service, n.d. Web. 12 Mar. 2017.
  9. Miller, K., & Chapin, K. (2016, January 09). How Online Shopping is Changing Our Lives. Retrieved March 14, 2017, from
  10. O’Reilly, Lara. “Netflix lifted the lid on how the algorithm that recommends you titles to watch actually works.” Business Insider. Business Insider, 26 Feb. 2016. Web. 07 Mar. 2017. <;.
  11. Pariser, Eli. The Filter Bubble : What the Internet Is Hiding from You. New York: Penguin, 2011. Print.
  12. Pariser, Eli. Beware Online Filter Bubble’” TED. Mar. 2012. Lecture.
  13. Sturken, Marita. Cartwright, Lisa. (2009). “Ch. 7.” Practices of Looking: An Introduction to Visual Culture. New York: Oxford UP, 2009. N. pag. Print.
  14. Tylor, E.B. (1974) [1871]. Primitive culture: researches into the development of mythology, philosophy, religion, art, and custom. New York: Gordon Press.

Recommended Reading Annotation